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A company is made up of humans that interact with it.
A company should be an amplifier for the personalities of the people that work, invest, discuss, hire, or partner with it. (That is what great brands do, right — they polarize and let a person say something to the outside world just by having the product or using the service.) Being a political correctness shield that tries to remove all personality in an effort to be inoffensive and appeal to everyone just doesn’t work anymore. You can’t be all things to all people and neither can (or should) companies. Love us or hate us, just don’t let us blend in to the sea of blah companies.
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